The Digital Disconnect: 78.57% of IP Professionals Seek Clarity in Tech Platforms by Carlos Northon

The Digital Disconnect: 78.57% of IP Professionals Seek Clarity in Tech Platforms, written by Carlos Northon, Founder and CEO of Northon's Media PR & Marketing Ltd, UK. In The Global IP Matrix Magazine Issue 23, Carlos Northon, Founder and CEO of Northon’s Media PR & Marketing Ltd, shares invaluable insights into the rapidly shifting world of IP technology. Drawing from the Global IP Tech Survey 2025, one of the most comprehensive studies of its kind, he highlights how IP professionals worldwide are struggling with market transparency, onboarding support, platform usability, and above all, the overwhelming lack of clear, independent guidance in the tech landscape.

A Digital Landscape Filled with Uncertainty

The rise of digital transformation in the IP world raises a crucial question: are current tools actually helping professionals do their jobs better?

To uncover the truth, Northon’s Media surveyed over 6,000 IP professionals, including in-house lawyers, innovation leaders, and legal technologists. The findings reveal both progress and significant gaps.

Only 21.43% felt well-informed about available platforms, while 25% openly stated they were not informed at all. The majority felt stuck somewhere in between aware of tools, yet unsure which ones truly deliver value.

Market transparency also remains weak, with just 32.14% believing the current tech landscape provides enough clarity to support informed decision-making. Confidence, Usability & Onboarding: The User Experience Gap

An equally concerning insight is the low confidence among users when selecting technology. Only 21.43% felt confident choosing a platform, with most professionals admitting they rely on word-of-mouth or marketing rather than structured comparisons.

Usability is also inconsistent; just 28.57% said their platforms were user-friendly. Nearly half said onboarding support was “occasional at best,” and 17.86% rarely received any assistance at all. In an industry built on accuracy, deadlines, and workflow efficiency, these weaknesses impact productivity and adoption rates.

A Clear Call for Independent Guidance

Not one respondent rejected the idea outright. Users want real-world evaluations, functionality breakdowns, integration performance, onboarding quality, cost transparency, and region-specific user feedback.

Multiple comments reinforce this need for honesty and clarity:

• “I want to see what’s actually working, not promotional material.”

• “Cost should be affordable to SMEs.”

• “Integration is the biggest difficulty we face.”

• “We need more transparency on pricing and performance.”

This feedback reinforces a demanding truth: the industry is no longer satisfied by vendor claims; it wants impartial information.

Introducing the IP Tech & Innovation Services Annual 2026

To address this urgent need, Northon’s Media is launching the IP Tech & Innovation Services Annual 2026, the first global, comparison-led guide dedicated entirely to IP technology systems.

Unlike general legal publications, this Annual will focus solely on technology platforms, tools, systems, case studies, implementation experiences, user testimonials, and integration results.

It aims to reshape the IP tech landscape by giving professionals transparent, unbiased, and user-led insights at a global scale.

An Open Invitation to the IP Tech Community

Northon’s Media invites both technology providers and IP professionals to participate:

For technology providers: This Annual offers a rare opportunity to showcase platforms in a transparent, comparison-focused environment shaped around user needs.

For IP professionals: Your experiences and insights will directly influence the next generation of IP technology.

Conclusion

The Global IP Tech Survey 2025 makes one point clear: IP professionals need greater clarity and transparency when choosing technology. With strong demand for independent guidance, the IP Tech & Innovation Services Annual 2026 aims to provide the clear, trusted insight the industry has been missing.

Read the full article in The Global IP Matrix Issue 23, essential reading for IP professionals, legal technologists, and decision-makers seeking clarity in an increasingly complex IP technology landscape.

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