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Leading Through Change: Meet Elisabeth Stewart Bradley, INTA's 2025 President by The International Trademark Association (INTA)

The Global IP Matrix Issue 21



In The Global IP Matrix Issue 21, Elisabeth Stewart Bradley, Vice President of Innovation Law at Bristol Myers Squibb (BMS), shares her vision as the 2025 President and Chair of the Board of Directors for the International Trademark Association (INTA). With over two decades of INTA involvement and leadership spanning multiple industries, she brings unmatched insight into the evolving IP landscape.

From Accidental Entry to IP Leadership

Stewart Bradley’s journey into IP law began unexpectedly—from studying English literature to litigating cybersquatting cases, she discovered a passion for trademarks. Her career spans both consumer products and pharmaceuticals, giving her a well-rounded view of brand protection and IP risk management.

Insights from Industry and INTA Involvement

She reflects on her 20-year INTA journey, which started with the Famous and Well-Known Marks Committee and evolved into major leadership roles. Notably, she co-chaired INTA’s first virtual Annual Meeting in 2020 and contributed to policy through the Presidential Task Force on Brands and Innovation.

INTA Presidency Vision for 2025

Her Presidential Task Force, Thriving Through Transformation, focuses on redefining the in-house legal role and enhancing the overall member experience. With an emphasis on innovation, she aims to deliver practical tools and support to IP professionals navigating change.

Stewart Bradley is also passionate about representing INTA globally, advocating for stronger IP awareness and sharing the corporate perspective with governments and stakeholders.


The Global IP Matrix Issue 21


What’s New for INTA in 2025?

  • Annual Meeting in San Diego: A record-breaking event with 30+ education sessions, 150+ committee meetings, and 20+ BD excursions.

  • The Business of IP Theme: Sessions designed to help attendees deliver greater business value.

  • New Programming: Dedicated patent series, in-house practitioner tracks, and INTA Meeting Room Services.

  • Young Practitioner Tips: Stewart Bradley encourages newcomers to embrace the experience, attend key sessions, and connect confidently.


Conclusion


With Elisabeth Stewart Bradley at the helm, 2025 is set to be a transformative year for INTA. Her leadership blends industry insight, passion for mentorship, and a commitment to evolving IP roles in today’s complex global environment.

Read the full interview in The Global IP Matrix Issue 21 to learn more about INTA’s next chapter under her presidency.





This crackdown should serve as a wake-up call to the IP community—reminding all stakeholders that transparency, diligence, and ethics are non-negotiable pillars of a fair and functioning IP system.


For more insights from The International Trademark Association (INTA), read the full article in the latest issue of The Global IP Matrix.





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